Needs based, participatory, hands on, results driven
All projects are customised to the local situation and client needs. Hands-on, participatory training sessions foster the interaction needed between media, civil society and media officials. Flexible project design emphasises in-depth needs assessment, an innovative and results-based participation selection and training programme and a requisite follow-up process to ensure training is absorbed and internalised successfully.
Capacity-building is organised into two main areas: media and communication.
– Reporting skills: valuing and using new voices and sources; writing and style; framing a story; journalism ethics and professional standards; developing sound investigative skills; using the gender prism to strengthen stories; script writing; documentary film and video production; spots, features and radio and TV show content and approaches
- –Editing skills: new ways to look at old story lines; framing a story; setting the news agenda; media as watchdog; the role of the editor; mentoring; ensuring quality and motivating reporters; managing free lancers; ethics and standards; style books; promoting diversity of voices and valuing new sources; using gender and power analysis in stories
- –Media development: assessing organisational culture and the context for news; understanding and adopting more interactive, networked journalism; editorial policies and plans; codes of practice; institutional development and business planning; marketing and revenue generation; graphic design; media laws and regulations
Strengthening the media literacy of donors, government and intergovernmental workers and civil society actors is key to developing the media sector.
Within the media sector, we work with traditional (print, radio, TV) and new (websites, blogs, citizen journalism) media. Our main focus is strengthening and professionalising independent media in developing countries. Our work with state-owned media is part of strengthening their independence and professionalism.
New technologies are changing the way the public can interact with and contribute to news production. Enhancing citizen involvement by promoting a more open, networked and two-way form of journalism will help build pluralistic societies. The IPS Centre is on the cutting edge of this transition, recognising the need for expertise and sensitivity to resource and other constraints that affect how the media can make this transition.
Trainees’ outputs show how the entire news production cycle and sources have been considered by reporters and editors, whilst the training and mentoring skills acquired by editors are evaluated. The restructuring of media companies or the organisation of new ones includes impact analysis and content evaluation.
–Civil Society communication: developing an information and communication policy and gaining professional skills to implement it with regard to media, social and political institutions, NGO constituencies and the general public; analysing audiences and crafting effective messages; building interactive networks; effective use of the media in campaigns; understanding and using behaviour change communication; effective advocacy strategies using the intersection between media, citizens and the government effectively to achieve change; strengthening civil society participation in ensuring government accountability and transparency.
- Within the civil society sector, we work primarily with national and international NGOs and with national, regional and international development advocacy campaigns and networks working locally. Capacity-building actions are framed in comprehensive communication policies that address the needs and aims of each reality.
- –Governmental and intergovernmental agencies’ communication: organising press conferences; writing press releases; improving information and dissemination policies; getting the message out; issues management; rapid responses in emergencies; understanding the benefit of being open, available and inclusive.
Civil society communicators and governmental and intergovernmental communication officers are trained in short, medium and long-term information and communication programmes. They participate in practical sessions on holding press conferences, drafting media releases that can be publishable by media, and responding rapidly to emergency situations.