In today’s globalising world, economies, societies and communities are becoming increasingly interconnected. More than ever, change cannot be brought about by policy makers acting in isolation, but requires a joint effort of different groups and entities – civil society organizations, local authorities, international institutions, political parties, citizens groups, unions and the like – both within and across national borders.
For change to be effective, all actors involved must have a common understanding of the problem at hand, as well as forums for sharing ideas, knowledge, solutions and best practices.
The third element of IPS’s communication strategy — dissemination and networking — is aimed at creating “information bridges” between those often diverse and seemingly dispersed groups. To this end:
- We package and repackage our editorial product in order to tailor it to the information needs of specific groups – for example, marketing activities allow us to increase readership and ensure the viability of our projects, while drawing from the market resources we need to carry out our mission.
- We enter into partnership agreements with other media and civil society organizations in order to provide specific products, carry specific projects and maximise the distribution of our editorial output.
- We promote media and communication events that bring together disparate audiences to discuss issues related to media and development, and to lay the groundwork for joint efforts around specific initiatives.
A large part of our dissemination and networking effort is led by the IPS regional entities. Visit the pages of IPS Africa, IPS Asia-Pacific, IPS in Europe, IPS Latin America and IPS North America to learn more about activies undertaken at the regional and local level.