Pathfinder Launches Girl2Woman Challenge for International Women’s Day 2010
Pathfinder Launches Girl2Woman Challenge for Intl Women’s Day 2010: Equal Rights, Equal Opportunity
WATERTOWN, MA, March 1
On March 1, Pathfinder is launching a unique challenge in the week leading up to International Women’s Day 2010: 200 Thousand for 200 Million. The goal is to achieve 200,000 shares of the videos on the www.Girl2Woman.org site by International Women’s Day to raise critical awareness about the more than 200 million women around the world who lack access to modern contraceptives.
As 2010 International Women’s Day approaches with the theme, “Equal Rights, Equal Opportunity,” Pathfinder International believes a crucial aspect of improving women’s lives is missing in the current development dialogue: reproductive health.
“How can women have equal rights and equal opportunities to have healthy, productive lives if they do not have the ability to choose if, when, and how often to have children?” Pathfinder President Dan Pellegrom said. “It is a fundamental and basic human right to have access to a range of reproductive health care services.”
Pathfinder wants to ensure every woman can exercise that right. Girl2Woman.org features six videos showcasing the importance of reproductive health care throughout life. Every time a video is shared through Girl2Woman.org, a generous donor will give $1 to improve reproductive health services.
“This International Women’s Day we need to band together, raise our voices and insist that women around the world no longer be marginalized. It impacts the civil and economic success of communities—and to be effective, it must all begin with reproductive health care,” President Pellegrom said.
To help raise awareness and reach the 200,000 goal, Pathfinder is urging everyone concerned with women’s rights to take 60 seconds to spread the word:
* Visit www.Girl2Woman.org and share the videos with 5 friends
* Post the Girl2Woman video on your blog or website
* Tweet “200K shares for 200M women. Share videos on www.Girl2Woman.org, support women worldwide #Girl2Woman”
* Update your Facebook status with “200K shares for 200M women. Support women by helping www.girl2woman.org reach 200K video shares by International Women’s Day, March 8.”
For more information about the challenge or to help, please contact Linda Suttenfield, Director of Communications at lsuttenfield@pathfind.org or by phone 617- 955-2422.
