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  • A program of IPS Inter Press Service supported by the Dutch MDG3 Fund

    Fake watches, artificial limbs and real needs

    20 Jul 2009


    Ads about diamond-and-sapphire studded watches don’t turn me on. But this one gripped me. fake-horiz-croppsp

    A screw-on  hand and the slogan:  “Fake watches are for fake people. Be authentic. Buy real.”

    The ad is part of a campaign against counterfeiting launched by the Geneva-based Fondation de la Haute Horlogerie last month.

    I might have ignored it but the day I saw it in a magazine, I had been interviewing amputees and photographing artificial limbs, not unlike the hand in the ad, for a story.

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