Fake watches, artificial limbs and real needs
20 Jul 2009
Ads about diamond-and-sapphire studded watches don’t turn me on. But this one gripped me. 
A screw-on hand and the slogan: “Fake watches are for fake people. Be authentic. Buy real.”
The ad is part of a campaign against counterfeiting launched by the Geneva-based Fondation de la Haute Horlogerie last month.
I might have ignored it but the day I saw it in a magazine, I had been interviewing amputees and photographing artificial limbs, not unlike the hand in the ad, for a story.

















